Dementia Care Services at Home in West Midlands
OliveCross Healthcare Ltd provides specialist, compassionate dementia care support to individuals and families across West Midlands and surrounding areas. With approximately 3,400 people living with dementia in West Midlands, our experienced team understands the complex, evolving needs of individuals with Alzheimer's disease, vascular dementia, Lewy body dementia, and other forms of memory loss.

3,400+
people living with dementia in West Midlands
We specialise in delivering person-centred care that maintains dignity, promotes wellbeing, and supports both the person with dementia and their family carers through every stage of the condition,

What is Dementia Care?
Dementia is a progressive condition affecting memory, thinking, behaviour, and the ability to perform everyday tasks. Dementia care goes far beyond practical help with daily activities; it requires understanding the person's individual experience, communicating with sensitivity and patience, managing behavioural changes, and providing consistent reassurance and emotional support.
Effective dementia care recognises that each person's experience is unique. Early-stage dementia may require support with memory aids and managing confusion. Mid-stage dementia often involves significant assistance with personal care, behaviour management, and preventing wandering. Late-stage dementia requires intensive personal care, pain management, and end-of-life support. Our dementia care services are tailored to the individual's stage and specific needs.
Specialist dementia carers receive training in dementia awareness, communication techniques, behaviour management, validation therapy, and the emotional impact of caring for someone with cognitive loss. This training ensures compassionate, effective support that respects the person's dignity and individuality.
Our Dementia Care Services
Specialist dementia assessment
Evaluation of cognitive needs; identification of appropriate support strategies; care planning for dementia progression.
Memory support
Use of memory aids, photos, and familiar objects; gentle reminiscence therapy; strategies to reduce confusion and anxiety.
Behaviour Management Support
Understanding triggers for challenging behaviours; de-escalation techniques; maintaining safety without restriction.
Personal Care Assistance
Help with bathing, dressing, toileting, and grooming; sensitive approach to intimate care; respecting personal preferences.
Medication Management
Ensuring prescribed medicines are taken; managing medication for dementia (memory loss, behaviour, sleep).
Nutrition and Hydration Support
Encouraging eating and drinking; managing swallowing difficulties; recognising signs of weight loss or dehydration.
Companionship and Emotional Support
Reducing loneliness and isolation; providing reassurance and calm presence; meaningful activity engagement.
Wandering Prevention and Safety
Secure environments; GPS tracking devices; strategies to manage risk whilst maintaining independence.
Communication Strategies
Using simplified language; non-verbal communication techniques; responding to emotional rather than factual statements.
Support for Family Carers
Respite care to reduce carer stress; guidance on dementia management; signposting to support services and groups.
End-of-Life Dementia Care
Palliative approach; pain and symptom management; dignity-preserving terminal care; bereavement support.
Get specialist dementia care for your loved one. Free assessment available now
Call 0333 772 4801Who Benefits from Dementia Care Services?
- Individuals with early-stage dementia requiring support with memory, organisation, and independence
- People with moderate dementia needing daily assistance with personal care and behaviour management
- Those with advanced dementia requiring intensive support with all aspects of daily living
- Family carers exhausted by full-time caring responsibilities and needing respite support
- Individuals at risk of hospital admission or care home placement who could remain at home with appropriate support
- People with challenging behaviour requiring specialist de-escalation and management techniques
- Those with physical health complications alongside dementia (stroke, Parkinson's, Multiple Sclerosis)
- Individuals requiring night-time support due to confusion, wandering, or sleep disturbance

Dementia Care in West Midlands
West Midlands has a significant older population, with approximately 45,000 residents aged 65 and over, of whom approximately 3,400 are living with dementia. This represents a substantial proportion of the local community requiring specialist support. Dementia affects not only the individual but also their families and carers, who often become isolated and exhausted by the demands of full-time caring.
OliveCross Healthcare Ltd works closely with West Midlands's healthcare infrastructure, including The Royal West Midlands NHS Trust at New Cross Hospital, local GPs, memory clinics, and the City of West Midlands Council's adult services. We understand local resources, including the West Midlands MASH (Multi-Agency Safeguarding Hub) on 01902 551199, which ensures vulnerable individuals with dementia are protected. Many families access our services through council-funded care assessments or direct payments, ensuring costs are manageable alongside other family expenses.
How Much Does Dementia Care Cost?
Dementia care costs typically range from £25 to £35 per hour (2026 average: £32 per hour), depending on the intensity of care needed, your location in West Midlands, and the frequency of visits. Some individuals require multiple daily visits, whilst others need overnight or live-in support.
Respite care for family carers is available at the same hourly rates. If you're funding care through the council, direct payments, or NHS Continuing Healthcare, costs may be covered partially or fully depending on your eligibility.
Discuss Pricing and Funding OptionsFunding Your Dementia Care
Several funding pathways can support dementia care costs:
Council Assessment and Direct Payments
Contact West Midlands Council's Direct Payments team on 01902 551294 to arrange a free care needs assessment. Once assessed as eligible, you receive direct payments to purchase care from OliveCross Healthcare Ltd.
NHS Continuing Healthcare
Individuals with significant ongoing healthcare needs may qualify for fully funded NHS Continuing Healthcare, which covers all care costs including dementia-specific support.
Self-Funding
If you have assets above £23,250, you can fund care privately, offering flexibility and choice.
Attendance Allowance
This non-means-tested benefit can provide up to £108.55 weekly to help cover care costs.
Deprivation of Assets
If you've recently spent significant savings on care, you may still be eligible for council funding under deprivation of assets rules.
Charitable Support
Some dementia charities offer additional funding or grants to support care costs.
How to Get Started with Dementia Care Support
Contact us for specialist advice
Call 0333 772 4801 or email info@olivecrosshealthcare.co.uk to discuss your loved one's dementia care needs. Our team will listen to your situation and answer questions. If appropriate, we'll arrange a free assessment. Alternatively, contact West Midlands Council's Direct Payments team on 01902 551294 to begin the council assessment process.
Specialist dementia assessment
Our experienced care coordinator will visit, spending time understanding your loved one's dementia diagnosis, current abilities, challenging behaviours, family situation, and what matters most to them. We'll discuss goals, what support would help, and any specific concerns. We'll also support you as a family carer.
Agree a tailored dementia care plan
Based on the assessment, we'll propose a specific care plan with regular visit times, activities, behaviour strategies, and communication approaches tailored to your loved one. We'll explain pricing clearly and discuss funding options. Once you're happy with everything, we'll arrange your start date.
Receive ongoing dementia care and support
Our dementia carers will visit as planned, using the agreed strategies and approaches. We maintain close contact, conduct regular reviews, and adjust the plan as needed. We'll support you through the changing needs of dementia, always prioritising your loved one's dignity, safety, and wellbeing.
Ongoing review and adaptation
As dementia progresses, we review and adapt the care plan. We work alongside GPs, district nurses, and palliative care teams to ensure seamless, coordinated support through every stage of the condition.
Frequently Asked Questions
Explore quick answers to common questions, or visit our full FAQ page for more details.
View All FAQsSpecialist dementia carers receive advanced training in dementia awareness, understanding how the condition affects cognition and behaviour. They learn communication techniques appropriate for people with memory loss, de-escalation strategies for challenging behaviour, and how to validate feelings rather than correct factual errors. They approach care with patience, flexibility, and an understanding that behaviour is communication. General carers may not have this specialist knowledge.
Why Choose OliveCross Healthcare for Dementia Support?
- Specialist dementia care training for all staff
- CQC registered provider with proven quality standards
- Clinically led by a Registered Manager with healthcare background
- All carers DBS checked, trained, insured, and regularly supervised
- Person-centred approach respecting individual identity and preferences
- Experience managing challenging behaviour with de-escalation techniques
- Strong safeguarding practices protecting vulnerable individuals with dementia
- Support for family carers including respite care and guidance
- Flexible care schedules including nights and weekends
- Coordination with GPs, hospitals, and local dementia services
- Transparent pricing with funding support available