Elderly Care Services at Home in West Midlands
OliveCross Healthcare Ltd provides compassionate, professional elderly care support to older adults across West Midlands and surrounding areas including Tettenhall, Penn, Bilston, Willenhall, Wednesfield, Bushbury, and beyond. With approximately 45,000 residents aged 65 and over in West Midlands, many older people wish to remain in their own homes whilst receiving the care and support needed to maintain independence, dignity, and quality of life. Our CQC registered care team specialises in providing elderly care tailored to individual needs, health conditions, mobility, and personal preferences.
What is Elderly Care?
Elderly care encompasses a range of support services enabling older adults to age safely, comfortably, and independently at home. This might include personal care assistance, help with household tasks, medication management, companionship, mobility support, or more intensive care for those with complex health needs. Effective elderly care recognises that every older person is unique, with different abilities, preferences, and aspirations.
Remaining at home is often preferred by older adults. Home is familiar, filled with memories and possessions, and where individuals maintain control over their environment and routines. Professional elderly care enables this preference to become reality, allowing older people to age in place with appropriate support.

Our Elderly Care Services

Supporting daily comfort and dignity through essential personal care. Personal care assistance; help with washing, dressing, toileting, grooming; intimate care with dignity and respect.
Helping maintain a safe, clean, and well-managed home environment. Household support; light housekeeping; laundry; meal preparation; shopping; help with household management.
Ensuring medications are managed safely and taken correctly. Medication management; organisation of medicines; reminders to take prescribed medications; liaison with GPs and pharmacists.
Promoting safe movement and reducing the risk of falls at home. Mobility support; help moving around the home safely; preventing falls; safe use of mobility aids; assistance with stairs and doors.
Providing meaningful interaction and emotional support. Companionship and social support; reducing loneliness and isolation; conversation and emotional support; engagement in activities.
Keeping a close eye on wellbeing and responding to changes. Health monitoring; observation of wellbeing changes; liaison with healthcare professionals; reporting concerns appropriately.
Encouraging healthy eating and managing dietary needs. Nutritional support; encouragement of adequate eating and drinking; management of special diets; help with swallowing difficulties.
Helping individuals maintain routines and enjoy everyday activities. Assistance with activities of daily living; help with hobbies and interests; support maintaining routines that matter to the individual.
Ensuring a smooth transition before and after hospital care. Hospital preparation and follow-up support; help understanding discharge instructions; medication and follow-up appointments; recovery support.
Providing discreet and respectful continence care. Continence management; discreet support with continence issues; use of appropriate products; assistance maintaining dignity.
Delivering compassionate support during the most sensitive times. End-of-life care; palliative support; comfort and pain management; emotional support; working with family and healthcare teams.
Arrange elderly care for your loved one. Free assessment available
Who Benefits from Elderly Care Services?
Elderly Care in West Midlands
West Midlands's elderly population is significant and growing. With approximately 45,000 residents aged 65 and over, the city has diverse older communities spread across many areas.
We work within West Midlands's care infrastructure, including The Royal West Midlands NHS Trust at New Cross Hospital, local GP surgeries, memory services, and the City of West Midlands Council, so care stays coordinated and joined-up.
- Older adults living alone who need practical and emotional support
- Those with mobility limitations affecting their ability to perform daily tasks independently
- Individuals with chronic health conditions requiring regular support and monitoring
- People recovering from surgery, falls, or serious illness who need temporary intensive support
- Those with sensory impairments (vision or hearing loss) requiring adapted support
- Older adults whose family carers need respite support to prevent carer burnout
- Individuals requiring end-of-life care, allowing them to remain at home with family
- Those wishing to delay or avoid moving to residential care
- Isolated older people who need companionship alongside practical care
Elderly Care in West Midlands
West Midlands's elderly population is significant and growing. With approximately 45,000 residents aged 65 and over, the city has diverse older communities spread across many areas:
We work within West Midlands's care infrastructure, including The Royal West Midlands NHS Trust at New Cross Hospital, local GP surgeries, memory services, and the City of West Midlands Council. We understand the council's direct payments process (contact 01902 551294), which enables many older residents to purchase care independently. We also work with the West Midlands MASH (01902 551199) to ensure safeguarding of vulnerable older adults.
How Much Does Elderly Care Cost?
Elderly care costs typically range from £25 to £35 per hour (2026 average: £32 per hour), depending on the services required, your location in West Midlands, the frequency and duration of visits, and whether you need flexible or scheduled care. Some older people need one visit weekly, whilst others require daily support.
These are estimates. Your actual costs depend on your specific needs, which we'll establish during a free care assessment. Council-funded care may cover some or all costs if you're eligible.
Discuss Pricing and Funding OptionsFunding Your Elderly Care
Multiple funding options support elderly care costs:
Council Assessment and Direct Payments
Contact West Midlands Council's Direct Payments team (01902 551294) for a free care needs assessment. If eligible, you'll receive a personalised care plan and funding offer. Once council-assessed as eligible, direct payments provide you with money to purchase care directly from OliveCross Healthcare Ltd. You control spending and choose your service.
NHS Continuing Healthcare
Individuals with substantial ongoing healthcare needs may qualify for fully funded NHS Continuing Healthcare covering all care costs.
Attendance Allowance
This non-means-tested benefit provides up to £108.55 weekly to eligible individuals aged 65 and over with care needs, helping fund care services.
Self-Funding
If your savings and assets exceed £23,250, you can fund care privately, offering flexibility and choice.
Reablement Support
Following hospital discharge, you may be entitled to up to 6 weeks of free reablement care to help you regain independence.
Charitable Support
Some older people's charities offer financial assistance for care costs.
How to Get Started with Elderly Care
Contact us for advice
Call 0333 772 4801 or email info@olivecrosshealthcare.co.uk to discuss your elderly care needs. There's no obligation; we're here to help you understand your options. We'll answer questions and, if appropriate, arrange a free care assessment. Alternatively, contact West Midlands Council's Direct Payments team on 01902 551294 to begin the council assessment process.
Professional care assessment
Our care coordinator will visit your loved one at home for an unhurried discussion about their life, health, abilities, daily challenges, and what matters most to them. We'll identify where support would help, discuss preferences regarding care, and understand family circumstances. This visit helps us design truly personalised care.
Agree your care plan and funding
Based on the assessment, we'll propose a tailored care plan with specific services, visit times, and costs. We'll explain funding options (council assessment, direct payments, private payment, or NHS Continuing Healthcare). Once you're happy with the plan and funding is confirmed, we'll arrange your start date and introduce you to your assigned carer.
Receive ongoing care with regular reviews
Your care begins on the agreed date. We maintain regular communication, conduct reviews at least every three months, and adjust your care plan if needs change. You're always in control; contact us anytime to discuss your care.
Frequently Asked Questions About Elderly Care
Explore quick answers to common questions, or visit our full FAQ page for more details.
View All FAQsThere's no specific age or trigger. Some people need support in their 60s due to illness or disability, whilst others remain independent into their 90s. Consider care support when daily tasks become difficult, dangerous, or impossible without help. This might be difficulty bathing safely, forgetting to eat or take medications, struggling with housekeeping, or feeling lonely and isolated. A professional care assessment can clarify whether support would help.
Why Choose OliveCross Healthcare for Elderly Care?
- Experienced home carers supporting older adults across West Midlands
- CQC registered provider with strong quality and governance standards
- Clinically led by an NMC-registered Registered Manager
- All carers DBS checked, trained, insured, and regularly supervised
- Person-centred planning that respects routines, dignity, and choice
- Holistic support for mobility, nutrition, medication, and emotional wellbeing
- Safeguarding-led practice for vulnerable adults at home
- Family-inclusive communication and regular review meetings
- Flexible schedules including mornings, evenings, weekends, and overnight options
- Coordination with GPs, nurses, therapists, and community services
- Clear pricing and guidance on council funding, direct payments, and self-funding