Personal Care Services in West Midlands
OliveCross Healthcare Ltd provides professional, dignified personal care support to residents across West Midlands and surrounding areas including Tettenhall, Penn, Bilston, Willenhall, and Wednesfield. Our experienced, CQC registered care team specialises in helping individuals maintain their independence and personal dignity whilst receiving high-quality assistance with daily personal care needs.
45,000+
Older residents we serve in West Midlands
What is Personal Care?
Personal care encompasses the essential support individuals need to maintain hygiene, grooming, dignity, and daily living routines.
When mobility is limited, when long-term health conditions affect independence, or when age-related changes impact daily functioning, professional personal care carers provide the practical assistance needed to ensure individuals remain clean, comfortable, and confident in their own homes.
Personal care is distinct from general companionship or household tasks. It involves hands-on physical assistance with intimate aspects of daily life, delivered with professionalism, respect, and complete confidentiality.
All OliveCross Healthcare carers are trained to the highest standards and understand the sensitive nature of personal care support.
Every task, handled with thoughtful care.
From morning routines to overnight support, our trained carers deliver personalised assistance tailored to your individual requirements.
Bathing & Showering
Safe bathroom access, water temperature control, and gentle washing support.
Toileting & Continence
Continence care, product management and respectful personal hygiene.
Dressing Assistance
Help with clothing choice, buttons, zips, fastenings and compression wear.
Grooming & Appearance
Hair care, nail care, shaving assistance and skincare routines.
Medication Support
Reminders to take prescribed medicines and organisation of schedules.
Nutritional Support
Help with eating, drinking, dietary requirements and fluid monitoring.
Personal Care Planning
Individual assessment, tailored schedules and regular care reviews.
Intimate Care
Same-gender carers when requested, with privacy and dignity preserved.
Moving & Handling
Safe repositioning, fall prevention and use of appropriate equipment.
Overnight Care
Night-time personal care with 24-hour emergency assistance available.
Book your free assessment today
We serve all West Midlands postcodes — WV1 to WV14.
Who Benefits from Personal Care Services?
We support a wide range of individuals and families across West Midlands, each with distinct needs, routines and stories. Our approach begins with listening.
Personal Care in West Midlands
West Midlands is home to approximately 45,000 older residents, many of whom wish to remain living independently in their own homes rather than moving to residential care. Our personal care services support this aspiration by enabling individuals to age safely and comfortably at home. We regularly provide care across West Midlands's diverse communities. We have strong working relationships with local healthcare providers including The Royal West Midlands NHS Trust at New Cross Hospital.
Many of our clients are supported through the City of West Midlands Council's care assessment process, which provides a personalised care plan under the Care Act. Once assessed, eligible individuals can access care through direct payments, allowing them to purchase services directly from us. We also work with individuals funding their care privately and those with NHS Continuing Healthcare funding.
How Much Does Personal Care Cost?
Personal care costs typically range from £25 to £35 per hour, depending on your location within West Midlands, the specific services required, the number of hours needed per week, and whether you need flexible or regular scheduled visits. The national average stands at approximately £32 per hour (2026 figures).
Two 1-hour visits per week
Five 1-hour visits per week
Twice-daily morning & evening
These are estimates only. Your actual costs will depend on your individual care requirements, which we'll establish during a free, no-obligation care assessment. We provide detailed pricing once we understand your needs.
Request a personalised personal care quoteFunding Your Personal Care
Multiple funding options are available to support your personal care costs:
Council Care Assessment
Contact the City of West Midlands Council's Direct Payments team (01902 551294) to arrange a free care needs assessment. Once assessed, you may be eligible for council-funded care.
Direct Payments
If eligible, the council provides direct payments to you, enabling you to purchase care directly from OliveCross Healthcare Ltd. You control your care budget and choose your service provider.
Self-funding
If your savings and assets are above £23,250, you fund care privately. This offers flexibility and choice in care arrangements.
NHS Continuing Healthcare
Individuals with substantial, ongoing healthcare needs may be eligible for fully funded NHS Continuing Healthcare. Ask your GP or hospital consultant about this option.
Attendance Allowance
You may be eligible for Attendance Allowance (not means-tested) if you have care needs due to age or disability. Up to £108.55 per week can help fund care services.
Reablement Support
Following hospital discharge, you may be entitled to up to 6 weeks of free reablement care to help you regain independence.
How to Get Started with Personal Care from OliveCross Healthcare
Contact us for a free care assessment
Call 0333 772 4801 or email info@olivecrosshealthcare.co.uk to arrange a confidential discussion about your personal care needs. There's no obligation, and we'll answer all your questions. Alternatively, contact the City of West Midlands Council's Direct Payments team on 01902 551294 to arrange a council care assessment.
Assessment visit
Our qualified care coordinator will visit you at home to understand your needs, preferences, health conditions, mobility, and daily routines. We'll discuss what help you need, when you need it, and how we can provide the most suitable support. You'll receive a personalised care proposal with clear pricing.
Agree your care plan and funding
Once you're happy with the proposed care arrangement and funding is confirmed (through council funding, direct payments, private payment, or NHS Continuing Healthcare), we'll finalise your care plan in writing. We'll arrange your first visit and introduce you to your assigned carer.
Care delivery and ongoing reviews
Your care begins on the agreed date. We maintain regular communication with you, conduct reviews at least every 3 months, and adjust your care plan as needed. You're in control and can contact us anytime if you need to discuss your care.
Frequently Asked Questions About Personal Care
Explore quick answers to common questions, or visit our full FAQ page for more details.
View All FAQsEveryone's care needs are different. Our professional care coordinators will conduct a detailed assessment, discussing your daily routines, mobility, health conditions, and preferences. We'll identify which tasks you can manage independently and where you need support, then design a personalised care plan accordingly.
Why Choose OliveCross Healthcare Ltd for Personal Care?
CQC Registered
Fully registered with the Care Quality Commission, meeting highest regulatory standards
Clinically Led
Our Registered Manager holds NMC registration, ensuring clinical expertise and health coordination
Specialised Experience
Personalised care plans tailored to individual needs and preferences
Compassionate Approach
Consistent carer assignments promoting trust and quality care
24/7 Availability
We are available around the clock, every day of the year and offer flexible scheduling including nights and weekends
Family Support
We offer comprehensive support to family members, both practically and emotionally
Healthcare Coordination
Strong links with local healthcare, council services, and safeguarding teams
Local Expertise
Local service covering all West Midlands postcodes (WV1 to WV14)